: Filmography : SCALE : Synopsis
			Ours is a time of illicit war, unchecked corporate greed, and a presidential regime that supports such indecency. This is the BUSH AGENDA and the conditions for ending it have altered due the incomprehensible scale of this military-corporate-government-media behemoth. Its righteous opponents are depressed and confused, sometimes hopeless, and yet somehow they act because of their certainty about the costs of these wrongs. Meanwhile, 70% of American people distrust this president and his war, and yet both continue. "Why aren't we rioting?" asks one of SCALE's cameramen.
Introduction     |     Cast and Production Team     |     Synopsis     |     Network
Against the war, but uncertain that protesting has helped, in May 2005, activist videomaker Alexandra Juhasz decides to address this confusion by focusing her camera upon her sister-peace and anti-globalization activist and policy expert, Antonia Juhasz. Alex shoots Antonia during the lead up to, publication of, and book tour for her potential bestseller, The BUSH AGENDA: Invading the World One Economy at a Time (Harper Collins, 2006).
Alex is interested in Antonia's "scale-shift": the rapid increase in attention, audience, visibility, and perhaps even celebrity that she will experience because of her corporate media tour. But Alex is equally compelled by Antonia's ongoing optimism about organizing and her expertise about economic policy. For like the left itself, Antonia is a bundle of contradictions: radical activist handcuffed to corporate headquarters, black-suited, media expert exposing the war's oil timeline on Bloomberg Radio.
	SCALE tells a complex political story between unequal players-vast fortunes against innocent deaths; greed in opposition to decency; corporate and independent media. SCALE is the portrait of an activist as a young woman in the media age as told by her older sister, a media activist who has become less sure of what works. On tour, Antonia seeks advise from a conflicted left whose solutions are paradoxical: growing bigger and faster, or staying small and true? Protest or blog? Advertise or educate?
On the road, the personal toll of scaling-up is palpable: where Antonia once sought to link her readers to activism, she learns to want sales and attention as an end in itself. Can Antonia link her analysis to activism; will she have a bestseller; can we end the war; can Alex's "little video" help? SCALE considers what we all must do to prevail within contemporary conflicts that have the highest of stakes. These are matters of SCALE: small (Antonia) against big (corporate-military-media-government behemoth); bigger (peace movement) against huge (wreckage of war); right (The Bush Agenda) against wrong (Bush, Cheney, Rice, and four corporations to which they are beholden, Chevron, Exxon-Mobil, Lockheed Martin, and Bechtel).
	Can one person bear such responsibility without shattering? Can necessary change happen with the scale so out of whack? Can the left scale up? Does it need to? Of course, this depends upon the SCALE! For scale has many meanings: the scales of a fish serve as protection; a bathroom scale weights stature as it goes up and down; the scale of justice measures what is right; scaling means climbing, yearning, or reaching; scale can be a hierarchy from 1 to 10; an architect's scale creates equivalences; a musical scale charts sounds and how they feel; being out of scale marks disproportionality; and working for scale signifies a minimizing of expectations.
At tour's end, Antonia has made both a return and a critical reconciliation. To end this war and the regime that supports it, we must link the small and the large. We must not strive for the awesome, inhuman, and inhumane supremacy modeled by our antagonists. Rather, Antonia's power, and ours, will come from inter-connection and social movement. We must link up all the positions on the scale-from celebrity, to local decency, grassroots activism, and mainstream interventions-to end the Bush Agenda.
What is the worth of local action in this system that values global attention? What is the meaning of small-scale decency in the face of international greed? How do we map and calculate the might, reach and effect of collective work for change? How must the nature of social action and political organizing transform to meet the awesome enormity of global corporate media might? Can we end the BUSH AGENDA?

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