Media Studies 80: Fall 2008
Video And Diversity
 
Video vs. Film

 


 

 

 

Properties
VIDEO
FILM
Material
- Plastic, glue, magnetic emulsion
- Celluloid
Appearance
- Resolution (scan lines or pixels for digital video)
- Grain
Color
- Additive color mixing:
  • Red + green + blue = white
  • Green + red = yellow
  • Green + blue = cyan
  • Red + blue = magenta


- Subtractive color system:

  • - yellow = blue
  • - cyan = red
  • - magenta = green
  • all three = black
  • no dye = white

 

Processing
- Instant replay
- Requires developing
Properties
- Electromagnetic, electronic medium
- Chemical, light reflective medium
Sound
- Usually recorded with image
- Usually recorded separate from image
Editing and post-production
- Using video decks, switchers, and computers to manipulate video signal. Electronic.
- Cutting and hand manipulation of film strips possible, requires making work prints. Physical.
Exhibition
- Monitors, electronic projection, or broadcast of signal
- Projection, requires light source.
Cost
- Comparatively cheap for production, costly for editing
- Comparatively more expensive for both.
 
- Video maker involved in editing and post-production
- Filmmaker not usually involved in developing the film (by labs) or cutting the negative.
 
- Original (source) tapes remain
- Original negative is cut.

Video Formats:
  • Reel to reel (1", 2"=dinosaur!)
  • Betacam SP (TV broadcast)
  • 3/4"
  • 1/2" (VHS)
  • Hi-8
  • Video 8
  • Mini DV (Digital)
  • DVD (Digital)
Digital Video:
  • Late 80’s and early 90s - Developed
  • Electromagnetic data converted to digital bytes
  • Recorded on Digital VCR to tape.
  • Much more flexible - file manipulation.
  • Non-linear Editing.
  • Same generation reproduction.
Media Making Process:
  • Media-making is a construction of many different elements, e.g. sound, image, camera angle, lighting, editing, acting, language, etc.
  • Audience: Who is this made for? And who is watching? Demographics (age, race, ethnicity, gender, sexuality, class, etc.)
  • Control/Access: Who is in control of the message? Who has access to production and distribution?
  • Intent: Educate, persuade, motivate, value, judgment, propaganda, consumerism


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